JAUHARI

Another important metric for search engine optimization is the frequency of search engine visits and crawls website content. The rate of the crawling can be quantified by crawl cycle (CC) which present the time between two crawls.

SEOmeter.com provides a tool for webmasters in order to monitor search engine’s crawling on their website. Their tool will record each cache update events for each website listed on them and display the history of cache update in a user friendly graph. Currently SEOmeter.com monitors Google only, since only Google who allows public access to the caching timestamp among other major search engine.

here are many benefits by using this tool. Webmasters can show to public how their website is trusted by search engine (by crawling frequency) while SEO marketers can measure their marketing campaigns (by checking the historical trend of search engine crawling rate) of their clients’ site. The detection and analysis any problems related to robot’s crawling is another benefit.

Here is a sample of Crawl Cycle for Google.com

The history graph visualizes how the crawl cycle (CC) of a given website changes over time. The x-axis of each dot represents the timestamp of search engine’s crawling event. The y-axis of the dot is a past one-month average of crawl cycle from that date. So for example, CC=2 on Dec. 20 means that between 11/20 and 12/20, search engine crawled the given website once every other day on average.

For webmasters who want to ramp up the search engine’s crawling rate, SEOmeter.com also shares their tips that describes what determines search engine’s crawl rate.

Google has launched the newerst version of Google Toolbar. It is available on beta version for Internet Explorer user. Here is the features for the newest toolbar:

1. You can Add Google Gadgets
2. Fill in forms with a single click to save your time on filling order form especially for you who want to shop online before this year end.
3. Multiple computer Toolbar access. You can use your toolbar setting everywhere only by logging in to your google account
4. Clip and collect content through Google Notebook
5. Get suggestions for broken links (404 Error)

Update your Google Toolbar! Sorry, IE user only

Recently when I checked my GMail account there are something new, maybe not a great enhanced feature but I really like it. They change URL structure to make user more easy to understand and of course to remember. I made two screen shots on GMail’s new URL.

How about you? Do you like it too?

Yahoo is now testing their new advertising program to give publishers an alternative to conventional way of serving ads. This program called Ads for Adobe PDF. Adobe PDF Powered by Yahoo is opened for publishers, offering placement and tracking of contextual ads alongside Portable Document Format content.

How the ads will looked like on Adobe PDF? Text-based ad units will be displayed in a panel within the PDF documents and the units are static. They will not affect user’s reading experience. Relevant ads wil be displayed based on the subject of the document, each time the PDF is viewed.

This new method will extend advertiser’s market place. Same as other pay-per-click ads, Ads for Adobe PDF gives Yahoo advertisers anotherl distribution channel that can reach highly specific audiences based on reading interests.

You need to register first to join on this program either as publishers or content owners. After joining, you may upload your PDF documents into the Ads for Adobe Powered by Yahoo site or submit the URL of the site where the PDF documents exist.

If you are are content owners, just wait for this ads system to be launched soon. While waiting, you can check the sample here.

Hello Google? Where are you?