Social media is a remarkable phenomenon in today’s technological world, they appear like a virus that is infecting everyone to use. Some social media such as Google Plus, Facebook, Twitter, LinkedIn, YouTube, etc. Has made a change in the communications world in which every person has the right to speak or get information about an organization, company, artist, etc. without any distinction of social strata.
At the initial appearance only used social media as a means to communicate with people to people we admire or perhaps also to communicate with friends who have not met, but with increasing community of users of social media, there are a few people or companies who use this as a tool for the marketing campaign, even social media are also used by all people when he was running for the first time as community.
So much influence in the world of social media marketing to create a sizable a shift, but if all the social media marketing campaign can become an effective tool for your company? The answer lies in your target market. If you are a company playing in the area of B2B then social media is suitable for your use LinkedIn, Facebook, Ziggs, and others, but if businesses play in the area of B2C then the choice of social media you can use a lot more for example Twitter, Facebook, YouTube, Digg, del.icio.us, StumbleUpon, etc.
Choosing the right social media can provide a tremendous effect on your business promotion activities, but the selection of social media must be tailored to the target market and the ultimate goal of such promotional activities. Event marketing campaign aims to introduce their new products aimed at children and teenagers .