Viral Marketing Overview

yashfa-smileViral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they wonít block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.



  1. Viral marketing refers to the techniques of marketing that Web sites or users to pass on a marketing message to other sites or users, these services are rapidly resulting in heightened exposure and influence, really I found a great piece of knowledge about viral marketing here.

  2. Indeed, viral marketing if done properly and with dedication is very effective. However, it is also a gamble. Sometimes even if you tend to dedicate more effort into it, it still just won’t work.

  3. Viral Marketing isn’t something that can just happen though, you need to work hard at it, and get plenty of followers on all your social media accounts.

  4. You’re right, viral marketing is powerful, but I think it also taps into the part of the human brain where we don’t know exactly what’s going to be popular or exciting until we see it. So I find it a little bit odd that companies say, “ok, now we are going to start a viral marketing campaign”.

  5. I think viral marketing can make from a site a very good instrument of promoting some products. If you know how to write the article, the success is almost guaranteed,

  6. its amazing how effective viral marketing can be if executed correctly. I’ve heard a lot of success stories but this is a great over view of something I will be trying soon. Thanks

  7. designing viral marketing campaigns requires a certain talent and creativity – you have to think like the people who you want to be passing it on and appeal to their emotions – it also helps to get lucky

  8. The name still seems to say it all: “Viral Marketing.” I get the concept, but it still seems like getting unsolicited mail. But I guess that’s essentially what all advertising is in theory.

  9. Viral Marketing seems to take a lot of luck. I remember the company that made the wii video on youtube viral…it was a hot girl in her underpants on the wii balance board with her boyfriend taping it. It looked real, like some random guy was taping, but they had carefully planned this video and it worked!

  10. Viral marketing is still used today. Usually people wont buy a brand new product if they haven’t heard of it. When a friend recommends a product it exposes a person to a product. The more a person is exposed to a product the more a person trust it.

  11. viral – there is nothing that says viral will really work, some of the viral sites seem to be a email list building scam but I am sure your site is better and will work with out a doubt.

  12. There are still several business using Viral marketing that become successful, Yes, it’s a low cost technique. Some using baiting way.

    Anyway, thanks to you Jauhari for enlighten us the real score of Viral marketing.

  13. It has become a popular means of advertising and marketing because they are relatively low cost, but with many of the social media networks on the Internet today so many people are using it just promote their own social sites and webpages. Low cost and simple to uses, really nothing better to build links to your sites, products and information.

  14. Nurudin, You do some nice blog work and obviously know a lot about internet marketing. Perhaps I can use your help on several of my blog projects. I’ll send you a message.

  15. I accidently “went viral” once. Received three times the amount of traffic and NO conversions.
    Like Parrot Toys said, it takes a bit of genius – and probably a lot of luck.

  16. Sometimes you go viral by accident. This happened to me on YouTube coincidentally however, the traffic was totally unqualified and produced little results. Viral marketing takes a bit of genius.

  17. Yes, Viral marketing has metamorphose a hot way of publicizing and marketing because they are relatively low toll. To refrain beingness tagged as spam cataphract, viral marketing counts on the enthusiasm of one organism to pas on the creation. If a somebody sees the canvas of the human they cognise as the sender, they wonít impede it and unresolved it as surface.

  18. The name still seems to say it all: “Viral Marketing.” I get the concept, but it still seems like getting unsolicited mail. But I guess that’s essentially what all advertising is in theory.

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