JAUHARI

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Choosing Domain Name: For Branding Or SEO

Last day I wrote about choosing domain name for your website and hopefully you can decide whether your domain name is for branding or SEO. How about if your brand is new and only a few people know about it? You can promote your brand by using your keyword rich domain name.

Having keyword rich domain name is good for a start up company to look for future costumers available on the net. Instead of promoting your brand (which is not yet famous), you can start building your keyword rich domain for your products website and show your brand there. You get visitors from the search engine, meanwhile your brand will build its image it self.

The company (branding) website can be built at the same time, so you can link it from your products website. Your brand image will be known by people and at that time they can reach your company website by using search engine or just typing yourbrand.com.

Is .info Domain Good?

Yesterday I purchased a web hosting+domain package and they gave me an extra .info domain for free. I have no problem at all because it is free for the first year. I have about 4 domain names and two of them are active, while the other two is still waiting for the contents. All are in .com and now I have a .info domain.

I am still wondering whether .info domain is good for search engine or not. Cosaaranda said (in Indonesian) that .info domain is difficult to be indexed by search engine. I have no idea how to monetize a .info domain. Right now, my focus is still in my two active domains and no time to write contents for the .info domain.

Do you have any idea about .info domain. Is it good to be monetized or branded?

Please share your experience in using .info domain by commenting below. Any information will be help.

Thank you.

Choosing Domain Name For Your Website

Yesterday I had a conversation with Jauhari about choosing domain name. The domain I pursued is already bought by other and will be expired in 2010 :( . Therefore I have to find other domain that is meet with my requirements.

SEOMoz has 12 rules to choose the right domain name for your brand new website, here is for the resume:

  1. Brainstorm 5 Top Keywords
  2. Make the Domain Unique
  3. Only Choose Dot-Com Available Domains
  4. Make it Easy to Type
  5. Make it Easy to Remember
  6. Keep the Name as Short as Possible
  7. Create and Fulfill Expectations
  8. Avoid Copyright Infringement
  9. Set Yourself Apart with a Brand
  10. Reject Hyphens and Numbers
  11. Don’t Follow the Latest Trends
  12. Use an Ajax Domain Selection Tool

In the other side Problogger writes about choosing brandable domain name or keyword rich domain name.

Because I do not have much money to pay advertising to promote my brand to get traffics, I decide to use keyword rich domain name to get visitors referred by search engine. The web is still under development. I will do a research after the domain and the website available on the net and share the result with you.

Meanwhile, would you please share your reason on choosing domain name? It will be a nice topic.

Thanks.

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